Creator marketing OS for game studios
Run creator campaigns
like a revenue engine.
CastPact is the performance marketing platform for game studios. Brief creators, track every click to confirmed revenue, and pay out automatically, with zero upfront spend and full attribution from launch to last sale.
Free to start. No retainers, no minimums. You only pay when sales happen.
Campaign Operations
Aether Drift · Performance
Revenue
$48,290
+18.4%
Conversions
1,204
+9.1%
Creators
37
live
Daily revenue
7d
Top creators by revenue
@novaplays
Twitch
@pixelraven
YouTube
@dustinHD
YouTube
Built for the platforms your players already live on
$0
To launch a campaign
100%
Of sales attributed to source
Instant
Key delivery at checkout
Auto
Revenue splits & payouts
The operating loop
One pipeline, from brief to payout
CastPact runs the entire performance loop so your team manages the campaign, not the spreadsheets, contracts, or payouts.
Stand up a campaign
Launch a sponsored brief or a hosted performance store page in minutes. Set budget, commission, deliverables, and territory, no developer, no agency retainer.
Activate creators
Source from a vetted directory or invite your existing roster. Approve applicants and issue tracked links and game keys automatically.
Track every signal
Per-creator attribution from first click to confirmed sale. Real-time dashboards and exportable reports, no spreadsheets, no guesswork.
Pay on performance
Escrow holds funds; payouts release per deliverable and per sale through Stripe. Revenue splits, platform fees, and FTC disclosures are handled for you.
The platform
Every system a campaign needs, in one workspace
Storefront, attribution, payments, compliance, and reporting, the operational backbone that makes performance marketing work without a marketing team.
Storefront
Hosted Game Store
Every performance campaign ships a conversion-ready store page with Stripe Checkout. Sell straight to fans, no middlemen beyond the terms you set.
Attribution
Click-to-Revenue Tracking
Unique tracked links per creator with click dedup and sub-link support. See clicks, conversions, and revenue by source in real time.
Fulfillment
Secure Key Management
Keys encrypted at rest, assigned per creator, and delivered to buyers automatically at checkout. Campaign and pool inventory stay in sync.
Payments
Automatic Revenue Splits
Every sale splits instantly into your cut, creator commission, and platform fee. Escrow, payouts, and Stripe Connect handled end-to-end.
Analytics
Operations Dashboard
Campaign performance, creator leaderboards, revenue trends, and A/B tests, with exportable CSV and PDF reports for your stakeholders.
Discovery
Creator Sourcing & CRM
Search and filter creators by platform, tier, followers, genre, and language. Save favorites, build a roster, and invite directly.
Delivery
Instant Key Delivery
Buyers purchase and receive their key immediately. No manual fulfillment, no delays, no support queue clogging your week.
Compliance
FTC Disclosure Engine
Mandatory disclosure enforced on every deliverable, with compliance scoring and spot-checks. Stay legal without policing it by hand.
Comms
Campaign Messaging
Campaign-scoped threads keep every conversation organized, searchable, and on the record across your whole team.
Two sides, one deal
Aligned incentives, all the way down
Whether you ship games or grow a channel, CastPact ties everyone's upside to the same outcome: sales.
For studios
You don't need a marketing budget. You need a margin.
Set your price. Set what creators earn per sale. CastPact runs the rest. If nobody buys, you pay nothing. If everyone buys, the creator and platform take a small cut and the remainder is yours. It isn't a spend. It's a revenue share.
- Launch for $0, the platform and creator earn only when a sale closes.
- A hosted game store page, generated automatically. No Shopify, no designer.
- You own every number: price, commission rate, budget, and territory.
- Buyers receive their key the instant they pay. Zero manual fulfillment.
- First-touch to last-click attribution, know which creator drove which sale.
- A branded publisher storefront for your full catalog and social channels.
For creators
You don't need 100K followers to get paid for this.
If you stream or make gaming videos, you already do the work. CastPact connects you with studios actively looking for creators your size, not macro influencers, not agency clients. Browse real games with real commission rates, apply when something fits, and earn automatically when your audience buys.
- Promote only the games you'd actually play, no forced placements.
- Earn commission on every sale, with no ceiling and no clawbacks.
- Free to apply and free to promote. Keep your independence.
- Live click, conversion, and revenue telemetry. Know what's working.
- Build a verified track record studios can see and trust.
- Connect Twitch and YouTube for verified audience stats.
Revenue intelligence
Your own game store, instrumented end to end
Every performance campaign generates a hosted store page. Fans purchase with Stripe Checkout (guest checkout, no account needed), receive their key instantly, and every dollar is split and attributed in real time.
- Hosted game page with screenshots, trailer, and rich description
- Stripe Checkout with guest purchase, no buyer-account friction
- Keys encrypted at rest, delivered instantly at checkout
- Automatic split: your cut, creator commission, platform fee
- Real-time sales analytics with per-creator attribution
- Branded publisher storefront for your full catalog
Aether Drift
Action RPG · Indie
Revenue per sale
You set the price and commission rate. Platform fee is configurable.
Pricing
Zero-risk by design
No upfront fees, no minimums. You pay a small platform fee only when a sale happens. Creator commission is set by you and never deducted from your cut twice.
For studios
$0
upfront, fee only on sales
＋Platform fee per sale (configurable)
＋Creator commission you set
＋Hosted store + Stripe Checkout
＋Unlimited game listings
＋Real-time analytics included
For creators
Free
always, earn on every sale
＋Browse and promote games
＋Unique tracking links
＋Paid via Stripe Connect
＋No cap on earnings
＋Performance dashboard
CastPact vs. the traditional agency
| CastPact | Traditional | |
|---|---|---|
| Upfront cost | $0, pay only on results | $5,000+ minimum retainer |
| Revenue model | Performance-based commission | Flat fee regardless of outcome |
| Time to launch | Minutes | 4-6 weeks |
| Creator selection | You choose from the directory | Agency assigns |
| Key delivery | Instant, automated at checkout | Manual email |
| Attribution | Per-creator links, click-to-sale | Manual / none |
| Reporting | Real-time dashboard + export | Monthly PDF |
| Payouts | Automatic splits via Stripe | Invoices + net-30 |
| Risk | Zero, pay when you earn | All capital upfront |
Your game deserves creators.
Their audience deserves your game.
Stand up your workspace in minutes. Upload a game, set your terms, and start tracking revenue to the click. Zero upfront cost.